Why choose us?
We’re certainly not superheroes, but we will become your financial guardians.
We’re Chartered
Not all financial planners hold Chartered status so it’s something we are immensely proud of. We’re committed to reinforcing the highest standards of professional practice in our business
We’re independent
Our financial planners aren’t tied to certain products, they are truly independent and will only recommend products which are best for your specific needs. We’ll always look at the big picture and base our advice on that.
We have a whole lot of history
Our story is important to us and we’re proud of how we’ve gone from strength to strength since the business began in 2001. Our proven history and super track record also bring a sense of trust.
We’re Top Rated
We’re proud to have been included in the 2025 VouchedFor Top Rated Guide. VouchedFor, a site similar to Tripadvisor but for financial services, releases its guide every year to identify the best of the best in financial services.
It is a tremendous honour to be included in the guide for the third consecutive year, and we are incredibly proud of this achievement.
Even better, not only have we qualified as a Top Rated Firm, but every one of our planners has also qualified as a Top Rated Adviser.
Recognised for Excellence – A Shortlisting Made Possible by You!
We are proud to have been shortlisted for four categories at the inaugural VouchedFor Awards — Client Trust, Client Communications, Client Care, and Firm of the Year (Small Financial Adviser). This recognition is entirely thanks to the incredible feedback from our valued clients, and we are truly grateful to everyone who took the time to leave us a review.
Being shortlisted for these awards reflects our unwavering commitment to client-focused financial planning, where your goals, needs, and lifestyle remain at the heart of everything we do.
We’re lifestyle financial planners
We’ll get you talking about how you’ve got to where you are and what you’d like to achieve going forward. We’ll visualise and set objectives, and then put a plan in place using cashflow modelling.
Our clients stick with us
If you need reassurance that you’re making the right decision, then just look at what our clients have to say below and see how long they have trusted what we do. We’re here to put you first.
We’re backed by a strong team
From the first day you work with us, the strength of our team will be evident. We have long-standing staff and a fantastic support team who is committed to the business. We continue to invest in our staff and their development.
We don’t sell products
Unlike some financial advisers, we’re not here to reel off a long list of products that we want you to buy. We truly care about your aspirations in life and build a plan around those instead.
We’ll challenge you
Our planners are honest in everything they recommend and won’t hesitate to challenge you to provide the best outcome.
We don’t take orders, we believe in our planning process.
We take your wellbeing seriously
As a member of the Initiative for Financial Wellbeing, we are focused on improving our client’s financial wellbeing by helping them become happier and more fulfilled, not just wealthier.
Fancy a chat?
Let’s get together over an initial phone call and establish whether we’re the right match for your financial journey.
Gerald Pepper Financial Management Limited Registered in England and Wales No. 4179541
Registered Office: 6-7 Castle Gate, Castle Street, Hertford, SG14 1HD
gpfm financial planners is a trading name of Gerald Pepper Financial Management Ltd who are regulated and authorised by the Financial Conduct Authority under registration number 195615.
The guidance and/or advice contained within this website are subject to the UK regulatory regime, and are therefore targeted at consumers based in the UK.
The Financial Ombudsman Service is available to deal with individual complaints that clients and financial services businesses aren’t able to resolve themselves. To contact the Financial Ombudsman Service please visit: www.financial-ombudsman.org.uk
Production