Start your financial journey the right way
We are Chartered financial planners helping people to navigate life one step at a time
About us
Based in Hertford, we’re independent financial planners making a real difference to people’s lives. Your journey matters just as much as the goal, and we look into your past, present and future to understand where you want to be. We’re not here to sell you products and leave, we’re in this for the long run.
We're a Top Rated Firm for the third time!
We’re delighted to have been included in the 2025 VouchedFor Top Rated Guide. VouchedFor, a site similar to Tripadvisor but for financial services, releases its guide every year to identify the best of the best in financial services.
It is a tremendous honour to be included in the guide for the third consecutive year, and we are incredibly proud of this achievement.
Recognised for Excellence – A Shortlisting Made Possible by You!
We are proud to have been shortlisted for four categories at the inaugural VouchedFor Awards — Client Trust, Client Communications, Client Care, and Firm of the Year (Small Financial Adviser). This recognition is entirely thanks to the incredible feedback from our valued clients, and we are truly grateful to everyone who took the time to leave us a review.
Being shortlisted for these awards reflects our unwavering commitment to client-focused financial planning, where your goals, needs, and lifestyle remain at the heart of everything we do.
What’s keeping you up at night?
Do you find yourself relating to one or more of these life questions? If so, we’ve got the expertise to help you on your financial journey…
Our clients have spoken
Delivering outstanding service is at the heart of everything we do, and we’ve been overwhelmed by the positive feedback we’ve received.
of our clients would recommend us to family, friends and colleagues
believe working with us has helped or will help them to achieve their financial goals and aspirations
were very satisfied that we understood their needs, goals and aspirations
Fancy a chat?
Let’s get together over an initial phone call and establish whether we’re the right match for your financial journey.
Gerald Pepper Financial Management Limited Registered in England and Wales No. 4179541
Registered Office: 6-7 Castle Gate, Castle Street, Hertford, SG14 1HD
gpfm financial planners is a trading name of Gerald Pepper Financial Management Ltd who are regulated and authorised by the Financial Conduct Authority under registration number 195615.
The guidance and/or advice contained within this website are subject to the UK regulatory regime, and are therefore targeted at consumers based in the UK.
The Financial Ombudsman Service is available to deal with individual complaints that clients and financial services businesses aren’t able to resolve themselves. To contact the Financial Ombudsman Service please visit: www.financial-ombudsman.org.uk
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